Chart a course for breakthrough performance

Closing the gap between strategy and execution

A balanced scorecard is a way for companies to align everyone—from the executive tower to the shop floor—around an agreed-upon strategy, measurable goals, and the tactics used to achieve them. At the core of scorecarding lies a single, central, and shared system of metrics—one version of the company's truth.

Scorecarding is a way to take your company's strategy off the boardroom wall and make it relevant and real to people across your organization. Through scorecarding, everyone in the company—at all levels and across all departments—has a clear understanding of how their decisions affect overall performance, because it makes performance everyone's responsibility. And it provides the metrics and business intelligence capabilities needed to understand what's driving that performance.

Up to three-quarters of your company's value is locked in your intangible assets—your people, your brand, your customer relationships. How do you capitalize on that value and outpace the competition? You create a strategy map.

The power of a single page

A strategy map lets you identify, measure, and leverage your intangible assets to create greater value and drive breakthrough performance. It is a visual tool that illustrates the cause-and-effect relationships between your strategic goals, the internal processes that will help you achieve them, and the intangible assets you need to execute those processes effectively. Strategy maps are the missing link between creating your strategy and making it happen.

Why use a strategy map?

• Identify gaps in your strategy
• Clarify strategy at the executive level
• Communicate the strategy consistently
• Target customer segments and define the value proposition
• Identify the internal processes that people must excel in for the strategy to succeed
• Align investments in people, technology, and organization capital for the greatest impact

Get a balanced perspective on your performance

Metrics, their owners, thresholds, sources, and targets can be created once and used multiple times in different scorecards. History is stored and relationships between metrics are visible.

Information Management

A strategy map is a key component of the Balanced Scorecard, the management approach that helps companies align everyday decisions with corporate strategy. Balanced Scorecards help companies prioritize their performance around four perspectives and answer key questions about their business.

Financial: What must we focus on to meet shareholder expectations?
Customer: How should we deliver value to customers in key market segments?
Internal: Which operational processes must we excel at to satisfy shareholders and targeted customers?
Learning and Growth: How will we sustain our ability to change and improve?

To provide our customers with best of breed scorecarding tools, DataClarity has partnered with Cognos, a world leader in corporate performance management technology. Cognos scorecarding is certified by the Balanced Scorecard Collaborative. Our solutions enable public, private, and nonprofit organizations to make the link between strategy and execution to drive breakthrough results.

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