Cognos Express Virtual Events
Business Sessions
 Why Should You Care About Business Analytics?
Ben Plummer, Business Unit Director, Midmarket Products, IBM Business Analytics
Helena Schwenk, Senior Analyst Information Management, Ovum
Learn about the importance of business analytics and the vital role it plays in midsize companies. Discover why in-memory analytics has become an essential part of a midsize company’s reporting, analysis and planning solution. Get a practical overview of in-memory analytics and discover the role it plays in an effective, affordable BI and planning strategy.
New Intelligence for the Midsize Business
Rob Ashe, General Manager, IBM Business Analytics and Ben Plummer, Business Unit Director, Midmarket Products, IBM Business Analytics
Midsize companies are the growth engine for the global economy – and their strength often lies in their agility. See how BI and planning solutions give midsize companies the key business insights they need to make informative strategic decisions that fuel innovation, drive growth and outsmart even their largest competitors.
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Smarter Planet and the Midmarket
Surjit Chana, VP Marketing, IBM General Business
We are living on a very different planet from the one we lived on even a few years ago. The age of the globally integrated economy and society has arrived. As the world becomes “flatter,” any size company, from any place on earth, can now establish a global footprint. This is an extraordinary moment in time — a time of challenges but of even greater opportunities. See how, as our planet becomes smarter, midsize businesses can wield more of the influence that once belonged to only the largest enterprises.
Think Big, Start Small: Practical Steps to Performance Management
Caroline Seymour, Program Director, Midmarket Strategy, IBM Business Analytics
Seizing business opportunities requires business insights and internal processes that make your organization leaner, faster and more resilient than your competitors. Learn practical steps for creating and implementing a BI and planning strategy to unlock those insights and drive successful internal processes.
The Value of Performance Management for Midsize Companies
Bob Anderson, Research Vice President, Gartner
Despite the known benefits of BI and planning solutions, many midsize companies believe they can’t afford these performance management solutions. See how you can cost effectively implement an integrated performance management strategy that includes the use of familiar spreadsheets to gather and analyze performance data and make more informed strategic decisions.
Partnering for Success: IBM Partner Ecosystem, a Guide for the User
Mel Zeledon, Global Alliances and Channels Executive, IBM Business Analytics and Peter Malandra, Program Director, Worldwide Partner Marketing and Enablement, IBM Business Analytics
Despite the known benefits of BI and planning solutions, many midsize companies believe they can’t afford these performance management solutions. See how you can cost effectively implement an integrated performance management strategy that includes the use of familiar spreadsheets to gather and analyze performance data and make more informed strategic decisions.
Demonstrations and Workshops
Business Analytics in Action: IBM Cognos Express
Joseph Pusztai, Business Unit Executive, Midmarket Products, IBM Business Analytics
See how IBM Cognos Express offers affordable, easy-to-use reporting, analysis and planning to help a midsize company uncover new insights and take action for better business outcomes.
IBM Cognos Express: Technical Overview
Joseph Pusztai, Business Unit Executive, Midmarket Products, IBM Business Analytics
Get a technical overview of IBM Cognos Express from an IT perspective. Learn about this pre-configured solution and its underlying architecture, which makes it easy to install, easy to use and easy to grow over time, using a few simple clicks of the mouse.
IBM Cognos Express: Self-Service Reporting and Ad Hoc Query
Karen Recoskie, Product Manager, Midmarket Products, IBM Business Analytics
See how you can empower business users to access, modify and create their own reports with comprehensive self-service reporting and ad hoc query capabilities – all using an intuitive Web-based interface.
IBM Cognos Express: Freeform Analysis and Visualization
Michiel Epema, Product Manager, Midmarket Products, IBM Business Analytics
See how to quickly transfer raw data into sophisticated analysis with rich visual presentations that include easy and intuitive drill down and drill up capabilities and the flexibility to slice and dice information. Learn about the fast and powerful in-memory analytics engine that can create multiple “what if” scenarios for business optimization.
IBM Cognos Express: Excel-Based Planning and Business Analysis
Joseph Pusztai, Business Unit Executive, Midmarket Products, IBM Business Analytics
See how to transform common spreadsheets with a powerful in-memory analytics engine for real-time multidimensional analysis, planning, budgeting and forecasting. Learn how easy it is to extend the familiar Excel interface and gain better business insights to take immediate action that can improve business outcomes.
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