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Gain smarter operations and improved performance for competitive advantage and a focus on the consumer.

 

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Analytics at work in consumer products

Your consumer products company must anticipate and respond quickly to changing consumer demands to achieve competitive advantage. Therefore, improving strategic alignment, strengthening customer focus, and being able to see the impact of sales, supply and financial decisions are critical to the success of your company. At the same time, the evolution in consumer technology has created new routes to market and offers your business the potential to become much more consumer centric.

IBM Business Analytics software offers world-class planning, predictive analytics and BI solutions. These products and services are designed to provide the smarter operations and improved performance needed for competitive advantage
and a focus on the consumer.

For example, IBM Business Analytics solutions can help your company:

  • Build long-term brand loyalty
  • Improve sales and operations planning
  • Create smarter supply chains and optimize inventory
  • Support cross-functional planning
  • Increase business visibility
  • Speeds incentive compensation for greater sales performance
  • New insights and value for consumer products companies trough big data.

Next steps

Contact us today to learn how to harness the power of Business Analytics in your organization – you can complete the form  or call us at 877-454-4898, and we would be delighted to consult with you and make specific recommendations.

Analytics solutions for consumer products

Build customer loyalty

Gain insight from big data with Customer Analytics. Understand customer preferences and brand sentiment, predict
new opportunities and build loyalty with improved interactions.

Improve channel collaboration

Use analytics to align the production of goods with strategic goals, forecast demand and reconcile with sales, supply chain and production plans.

Increase business visibility

Respond to market challenges and opportunities with agility and insight based on accurate, timely and centralized information from across your organization.

Smarter supply chains

Improve decision-making with optimized supply chain visibility and integrated strategic planning.

Sales force optimization

Automating the process of administering, calculating, reporting and analyzing variable-based pay programs helps companies increase accuracy, reduce costs and improve visibility into Sales Performance and Compensation Management plans. Analytics can start with sales performance management and expand to transform business operations in a number of ways from strategic planning and budgeting, to inventory management and customer engagement.

New insights and value

Big Data implementations improve consumer loyalty and increase sales, improve return on marketing investments and enhance customer service with proactive support and interventions.

Next steps

Contact us today to learn how to harness the power of Business Analytics in your organization – you can complete the form  or call us at 877-454-4898, and we would be delighted to consult with you and make specific recommendations.