About Eliza Georgescu

As a member of the company’s management team, Eliza provides leadership over corporate marketing and sales operations, being responsible for all marketing programs, brand awareness, product marketing, competitive intelligence, sales enablement, and the IBM and VAD partnerships.

Managing Sales Compensation against Sales Profitability

Over the last 5 years we have seen dramatic changes in the economic world. This includes a number of Regulatory changes that included TARP, Guidance on Sound Incentive Compensation Policies, and Dodd-Frank. While there is a focus on the financial industry in these regulatory acts, is there not potential for other industries to learn [...]

Making sense of Sales Performance Management

There is a lot of buzz around Business Performance Management and the need for tools for organizations to analyze and set expectations. There is a lot of interest in the Sales Performance Management tools as well. While in the current world they are treated as separate initiatives, the truth is that they actually are [...]

BI, Predictive Analytics, and Big Data: No. 1 Nucleus in Top 10 Predictions for 2013

Nucleus Research announced its Top 10 Predictions for 2013, revealing several interesting trends emerging for the coming year. Nucleus estimates BI adoption will double worldwide in 2013 as greater usability for non-expert analytics users, lower-cost options including cloud and SaaS, and further efforts by vendors to make BI accessible to every user. Also, predictive analytics [...]

The Top 10 Strategic Technology Trends for 2013

Analysts have examined top industry trends at Gartner Symposium/ITxpo and identified the top 10 technologies that will be strategic for most organizations in 2013. According to Gartner, “a strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that [...]

Boosting competitiveness with Mobile BI

Organizations in today’s business environment are faced with increased uncertainty and competition – and are expecting more ahead. At the same time, the increasing use of smart phones and tablets as business tools is bringing about entirely new opportunities. All of these make it difficult for organizations to gain measurable benefits and outperform their peers [...]

Mobile BI – The Global Shift in How Organizations Do Business

It’s no secret: one of the biggest and unstoppable revolutions in business world today is coming through the increased use of smart phones, tablets, and other mobile devices. Organizations are using them in healthcare, insurance, financial services, manufacturing, and retail industry, to name a few – to enhance employees’ productivity and drive tangible business value. [...]

Benefits of an Analytical Enterprise

A new Nucleus research note titled “The Stages of an Analytic Enterprise” reveals that the more organizations spend on business intelligence, performance management, and predictive analytics, the higher the returns on those investments will be. The research note is the product of in-depth analyses on 60 analytics deployments, including interviews with end-users. As highlighted in [...]

How to enhance Operational Planning

With a range of responsibilities including quota management, capacity planning, inspections and biosecurity regulations, British Columbia Egg Marketing Board (BC Egg) found IBM Cognos TM1 to be the perfect financial planning and analytics solution to address product quality and public safety issues effectively and enhance productivity. The case study “BC Egg boosts food safety and [...]

Real-Time Analytics for Customer-Focused Pricing

In a volatile travel and tourism marketplace, where customers demand better service and competition intensifies, the success is set by being agile and tailoring the offerings to market needs. For TUI Deutschland GmbH to achieve optimal performance, huge volumes of data, thousands of employees and partners, and millions of customers and products have to be [...]

Analytics is the No. 1 Technology Priority for CIOs in 2012

A new Gartner Executive Programs report, titled "Amplifying the Enterprise: The 2012 CIO Agenda", shows that analytics/business intelligence is the top-ranked technology for 2012 as CIOs seek to increase enterprise growth and operational efficiency. The second most important technology for CIOs this year is mobile, said Gartner. The report is the product of a global [...]