Nowadays, the importance of location data continues to grow as businesses expand and spread over various geographical areas. Consequently, geospatial analysis becomes a basic necessity as it helps us discover patterns correlating with geographic locations. When choosing the best map visualization for plotting geographical data, we need to consider the specifics of each business [...]

Your data is geographically distributed, and you want to visualize at least two metrics in your data? The pointer map might be a good choice. The pointer map, also known as a “bubble map” or “symbol map”, has markers placed over geographical locations. Pointer maps can show two quantitative values — one by varying [...]

What’s a logarithmic scale? That’s a commonly asked question by storyboard designers. Let’s uncover its true power by seeing when and how the logarithmic scale is applied based on examples from DataClarity visualizations. The reason to use logarithmic scales is to resolve an issue with visualizations that skew towards large values in a dataset. [...]